Experience Design
Experience centres, headquarters, exhibitions, events, retail, cultural spaces and airports, each designed around what it needs people to do.
Experience Is.
Design. Behaviour.
Emotion. Outcomes.
Everything.
The Ether designs experiences, physical and digital that deliver cultural and business goals.The Ether designs experiences, physical and digital that deliver cultural and business goals.
An Experience Design Consultancy Based in Dubai, Abu Dhabi and Riyadh
We design culturally grounded experiences that change behaviour, because changing how people behave is how emotions are evoked, and only emotion drives action.
Physical, Digital and Brand, Linked Through One Seamless Experience
We work across the places, services and products where people form their opinions of brands, cultures and even countries, so they all tell the same story and deliver the desired results.
Everything We Design or Create Is a Direct Response to an Objective We Are Working Towards.
Brands, businesses, institutions and governments come to us with a desired objective. We design and implement the interventions that achieve it. Emotion and outcome through design.
What is experience design today?
When people hear “experience design”, they usually associate it with UX and UI design. That’s part of the story, but experience design is still fundamentally physical-first, as every one of those interactions happens somewhere. See how we think →
New & Noteworthy
From the JournalExperience strategy and design consultancy for PwC’s Laysen Valley headquarters in Riyadh, built around a client experience centre. We led the design of the major client-facing spaces, The Difference, the Theatre and the Studios, linked across three floors by a hero staircase. Local rock, raked concrete and flora behind glass brick walls embed the Kingdom in the experience.
Design and build of Dubai Holding Real Estate’s Innovation Lab: a single floor that shifts between focused work, ideation, collaboration and presentation, bringing different ways of working together in one connected environment.
Event Strategy & Positioning, Masterplanning and Design for the Whole of Burj Park, over 200,000 ft².
The art, science and profit of successful airport design, from boarding gates to frictionless immigration, duty-free and new commercial revenues. We explore how convenience, comfort and a sense of place shape the traveller’s journey, and how thoughtful use of technology and space can turn an airport into a destination.
What We Do.
Experience design comprises all disciplines in a holistic approach. Though each can also be commissioned on its own, from a single strategy to a full design and build.
Experience & Strategy Consulting
Decide what a space, brand or product has to achieve, and for whom, before anything is designed, or advise without designing at all.
Experience StrategyExperience ConsultingPositioning & NarrativeAudience ResearchBehavioural AuditsFeasibility Reviews
Service Design
The whole journey a customer, visitor, passenger or employee takes, designed as one seamless experience from first contact to follow-up.
Customer JourneysService MappingDigital OverlayPilots & TestingRetail & Branch NetworksAirport Passenger Experience
Brand
Positioning, identity and the systems that carry a brand into the places and products people use.
Positioning & NamingBrand IdentityCustom TypefacesTone of VoiceBrand GuidelinesBrand Environments
Digital Product Design
Interactive installations, immersive VR and AR, custom technology, apps and AI, often designed for the places we create.
Consultancy, lead design or full turnkey design and build. See how we deliver →