The medium that binds human experience.

We specialise in Experience Design strategies that lead to action.

An Unseen Medium.

{“Eee-ther” | αiθήρ | aither}
The concept of the ether refers to a hypothetical medium that was once believed, by Einstein and Newton, to permeate all space, connecting everything.

Connecting Everyone.

The Ether was envisioned as an intangible conduit that had the capability of unifying the world, linking everyone and everything through a magnificent connecting force.

With Everything.

The Ether continues to intrigue even today, its existence associated with dark energy and dark matter. It is purported to constitute a significant (and awe-inspiring) 90% of our known universe, yet it remains invisible and evades direct detection.

Experience
is Everything.

The Universe is Expanding

~

So Must We

The Ether exists at the intersection of experience, technology and society. As technology advances, it reshapes society and, in turn, opens new experiential mediums. Our role is to amalgamate and harness these new opportunities, enabling our clients to navigate and thrive in an ever-evolving landscape to keep them one step ahead. Experience design is not one, but many.

Welcome to The Ether

~

The Brand & Experience Design Consultancy

The Ether harnesses a diverse spectrum of design disciplines, both physical and digital, in order to shape behaviour.
~
Behavioural design is the key to influencing how people act and, consequently, how they feel. These feelings transform into impressions, which, with the right interventions, can escalate into emotions. Emotions serve as the fundamental catalyst for action, and it is through action alone, whether intrinsic or extrinsic, that objectives are achieved.
~
While it may sound complex, it's not. Our clients convey with their objectives and the context within which they are top be accomplished. We then craft a deliberate sequence of experiential events that bring those objectives to fruition. Though objectives may differ significantly, the process remains the same, whether we are improving a retail banking, cultivating a corporate culture, building brand capital, or elevating an airport experience. Ultimately (and cutting to the chase), when the design is deployed with experience in mind it directly impacts the bottom line to the upside.
~
Experience and emotions are the universal currencies of action and success, regardless of their application. And as technology marches and our society evolves, new experiential opportunities ebb and flow, adding more feathers to the experiential bow. And, as we know: Experience is Everything.

The Distillation Process

~

From Objectives to Behaviour and Back Again

We layer down from broad, overarching needs to identify the behaviours and opinions we need to shift in order to get us to where we want to be.
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"Where we need to be" looks very different from where you happen to be standing, and so our journey meanders through various industries and landscapes all connected through experience.

Compelling Questions

~

Demand Compelling Answers

We see The Ether as the medium that binds all human experience. Where all creativity and experiences originate. It represents a universal constant of the immersive experience we are all a part of. Blending behavioural psychology, experiential interventions, and design we construct engines and tools that tap into its essence and harness its power.

“We learn by example and by direct experience because there are real limits to the adequacy of verbal instruction.”

Experience
is Everything.

© The Ether

© The Ether