Ether lettering logo

PwC Experience Centre

PwC:
Digital
Experience
Center


------
Reshaping PwC's Image as a leading in digital transformation.

~

~

Change Through Digital Innovation
Change Through Digital Innovation
Change Through
Digital Innovation

~

The Opportunity
The Big 4 management consultancies are moving away from being the “providers of services” towards “drivers of innovation and change”, which, in turn, is increasingly being delivered through digital transformation. Naturally, such a shift in service offering for global brands requires various internal and external shifts. From the brand’s long-established public perception to internal culture, attitudes and capabilities.

~

PwC was acutely aware that to drive these shifts in a meaningful way meant they would need to be delivered genuinely, first-hand and from the ground up. In other words, in experience-led space imagined through the brand’s lens but with their clients ultimate and varying objectives in mind. The resulting space needed to be more than a lick of paint and some call-to-action phrases; it needed to achieve results and manifest real change for our client and theirs.

~

~

~

~

210312_Ochre PwC_003 copy (1)
210312_Ochre PwC_007 (1)
210312_Ochre PwC_020 (1)
210312_Ochre PwC_031 (1)
Copy of DSC_3611 copy (1)
210312_Ochre PwC_Detail_033 (1) (1)
Copy of DSC_3740 (1) (1)
DSC_1541 1 (1) (1)
DSC_2429 (1) (1)
DSC_2435 (1) (1)
DSC_3691 (1) (1)

~

~

From Providers to Drivers
From Providers to Drivers
From Providers
To drivers

~

Solution

The Big 4 management consultancies are moving away from being the “providers of services” towards “drivers of innovation and change”, which, in turn, is increasingly being delivered through digital transformation. Naturally, such a shift in service offering for global brands requires various internal and external shifts. From the brand’s long-established public perception to internal culture, attitudes and capabilities.

~

PwC was acutely aware that to drive these shifts in a meaningful way meant they would need to be delivered genuinely, first-hand and from the ground up. In other words, in experience-led space imagined through the brand’s lens but with their clients ultimate and varying objectives in mind. The resulting space needed to be more than a lick of paint and some call-to-action phrases; it needed to achieve results and manifest real change for our client and theirs.

~

~

~

~

~

The Unstoppable March of Technology
The Unstoppable March of Technology
The Unstoppable
March of Technology

~

The Opportunity
Even during the tapering of lockdown when the facility tentatively opened its doors, the Digital Transformation team who occupy the facility saw exponential revenue growth, surpassing all targets. The Experience Center has successfully achieved its goals in opening up entirely new revenue streams and successfully realigned perceptions of the brand from provider to enabler.

~

The experience has become the benchmark for our client’s future ambitions. It demonstrates to their own clients the importance of experience-driven environment design, the positive impact it has on those within it and thus the business itself.

~

On top of all that, it also happens to be quite a nice place to be.

~

Ether lettering logo

© The Ether

Envelope Linkedin Instagram Vimeo

© The Ether

Ether lettering logo